Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. If you currently mail postcards for your business and target your customers by a geographic area then this new mailing program by USPS is for you. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular retail businesses to mail at an astounding 17.5 cents per postcard without even needing to have a mailing address.
Key Benefits of Every Door Direct Mail
No Postage Permit Required for EDDM
When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail.
No Mailing List needed for Every Door Direct Mail
The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request.
Large Size Card = Better Response
A Mailing flat is at least 6.25" x 9" or larger size which means you have plenty of room to get your message to your customer. This is over 3 times the size of a 4"x6" postcard and costs 9 cents less!
Every Door Direct Mail lets you market your business to every address in the neighborhood without the need for addresses or names. You save the cost of purchasing a mailing list and you save the annual cost of a postage permit. By eliminating these two expenses, you save hundreds of dollars on your mailing campaign. Combine that with a 66% savings in postage compared to a first class stamp and mail becomes the most powerhouse marketing tool in your arsenal.